Wireframe 12 of 16

FAQ

The highest long-tail return on the site. Every answer is a chance to rank for a question a customer actually types.

Width
Pages using this layout
FAQ
Target length
1,200–1,800 words
Example URL
/faq/
Sections
5

Section specification

What belongs in each band of the drawing below. The drawing shows the shape; the note is the specification. Where the two disagree, the note wins.

  1. 01

    Headernav

    Identical across the site.

  2. 02

    Heading + introheroform

    Short framing paragraph.

  3. 03

    Grouped questionsaccordion accordionb accordionb

    Cost, materials, process, insurance, timeline, warranty. Accordion, all answers in the HTML for indexing.

  4. 04

    Still stuck?banner

    Route to the form or phone.

  5. 05

    Closing CTA + footerctaform footer

    Standard.

background image
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background image

The page as one continuous drawing, top to bottom. Each number in the margin matches the specification above.