2 · Structure

Site structure

The proposed page tree: how every page is reached, and what sits above it.

The structure is deliberately shallow: no page is more than two clicks from the home page. Services and service areas are grouped under hubs so that internal links concentrate on the pages that can rank, rather than scattering across a flat list.

Home/
The root. Every other page sits beneath it.
Services/services/
Hub. Links all seven service pages.
└─Roof Replacement/roof-replacement/
└─Roof Repair/roof-repair/
└─Roof Inspection/roof-inspection/
└─Storm Damage & Insurance Claims/storm-damage-insurance-claims/
└─Gutter Installation/gutter-installation/
└─Commercial & Multi-Family/commercial-multifamily-roofing/
└─Emergency Roofing/emergency-roofing/
Service Areas/service-areas/
Hub. Links all ten city pages and carries the coverage map.
└─Lake Mary, FL/roofing-lake-mary-fl/
└─Longwood, FL/roofing-longwood-fl/
└─Orlando, FL/roofing-orlando-fl/
└─Winter Park, FL/roofing-winter-park-fl/
└─Winter Springs, FL/roofing-winter-springs-fl/
└─Apopka, FL/roofing-apopka-fl/
└─Altamonte Springs, FL/roofing-altamonte-springs-fl/
└─Oviedo, FL/roofing-oviedo-fl/
└─Casselberry, FL/roofing-casselberry-fl/
└─Sanford, FL/roofing-sanford-fl/
Our Work/gallery/
One page holding every project image.
Reviews/reviews/
Consolidated social proof.
Financing/financing/
Published once lender terms are confirmed.
About/about/
Authority signals: ownership, history, licenses.
Contact/contact/
The form page.
Thank You/thank-you/
Not indexed. Confirms the lead and fires the conversion event.
Blog/blog/
The content programme. Local cost guides and storm-season topics.
└─Articles/blog/{post-slug}/
Long-form posts, 1,400 to 1,800 words each.
FAQ/faq/
The highest long-tail return on the site.
Legal
Four policy pages sharing one layout.
└─Privacy Policy/privacy/
└─Terms of Service/terms/
└─Accessibility Statement/accessibility/
└─Cookie Policy/cookies/
404 Not Found
System page. Turns a dead end into a route back.

Why the hubs matter

Without hubs, the seven service pages and the ten city pages would each hang directly off the home page. Every one of them would compete for the same internal links, and none would gather enough to rank well.

With hubs, the progress is: the home page links to two hubs, and each hub links to every page beneath it. The hub becomes the page that concentrates authority, and the pages beneath it inherit some of it. It also gives a visitor on any page a sensible way to see everything else in the same group, without returning to the home page.

Two pages are deliberately excluded from search

Thank You is excluded because it confirms an enquiry rather than attracting one, and because a page that only makes sense after a form submission should never appear in a search result. 404 is a system page and is never indexed.