Wireframe 05 of 16

About

Carries the authority signals: who owns the business, how long it has operated, its licenses, and why it is not a lead broker.

Width
Pages using this layout
About
Target length
600–800 words
Example URL
/about/
Sections
7

Section specification

What belongs in each band of the drawing below. The drawing shows the shape; the note is the specification. Where the two disagree, the note wins.

  1. 01

    Headernav

    Identical across the site.

  2. 02

    Page heading + introheroform

    Direct statement of who the business is.

  3. 03

    Story + photosplit

    Founding, local roots, and the decision to employ crews rather than subcontract.

  4. 04

    Credentialsbadges

    License numbers, insurance, manufacturer certifications. Machine-readable in schema as well as visible.

  5. 05

    Team or crewimgrow3

    Real photographs build more trust than stock imagery.

  6. 06

    Guaranteeh2 t3

    The written workmanship and manufacturer warranty position.

  7. 07

    Closing CTA + footerctaform footer

    Standard.

background image
img
img
img
background image
GoHighLevel chat widget loads here, site-wide

The page as one continuous drawing, top to bottom. Each number in the margin matches the specification above.