Wireframe 14 of 16

Blog Post

The long-form format. Depth beats length: a 1,500-word post that fully answers a question outperforms a padded 2,500-word one.

Width
Pages using this layout
Blog post (template)
Target length
1,400–1,800 words
Example URL
/blog/{post-slug}/
Sections
8

Section specification

What belongs in each band of the drawing below. The drawing shows the shape; the note is the specification. Where the two disagree, the note wins.

  1. 01

    Headernav

    Identical across the site.

  2. 02

    Article headerheroform

    H1, author, date, reading time.

  3. 03

    Featured imageimgwide

    Wide, with descriptive alt text.

  4. 04

    Bodyh2 t4 h2b t4b h2c t3

    Subheadings every 200–300 words, lists, tables, internal links to service and city pages.

  5. 05

    Author boxsplit

    Reinforces E-E-A-T.

  6. 06

    Related postscards3

    Three, chosen by topic.

  7. 07

    Inline CTAbanner

    Contextual offer, not a generic banner.

  8. 08

    Closing CTA + footerctaform footer

    Standard.

background image
featured image
background image
GoHighLevel chat widget loads here, site-wide

The page as one continuous drawing, top to bottom. Each number in the margin matches the specification above.