Wireframe 03 of 16

Service Area Page

Ten pages share this layout. We recommend localizing each service area page through reviews, imagery, and community detail rather than duplicating each page and changing a few details. Service lists are not a problem, but “thin” pages are.

Width
Target length
900–1,200 words
Example URL
/roofing-longwood-fl/ etc.
Sections
12

Section specification

What belongs in each band of the drawing below. The drawing shows the shape; the note is the specification. Where the two disagree, the note wins.

  1. 01

    Headernav

    Identical across the site.

  2. 02

    Localized heroheroform

    “[Service] in Longwood, FL” with local proof and a CTA. Names the city in the H1, title tag and URL.

  3. 03

    Trust bandbadges

    Credentials, plus a local signal such as years serving this city.

  4. 04

    City-specific introductionh2 t4

    Two or three paragraphs unique to this city: housing stock, roof types common locally, storm exposure, neighbourhoods served. This is the section that must not be templated.

  5. 05

    Services available herecards3

    The seven services, linked. May repeat across city pages without harm.

  6. 06

    Gallery: local workimgrow3

    Completed projects in or near this city.

  7. 07

    Local reviewsreviews

    Reviews from customers in this city. The strongest differentiating element available.

  8. 08

    Service radius mapmap

    Shows the full coverage area so a visitor on the wrong page can confirm coverage.

  9. 09

    Community involvementh2 t3

    Sponsorships, local events, associations. Genuinely local, or omitted.

  10. 10

    FAQaccordion

    Local questions: permits, HOA, inspection timelines.

  11. 11

    Quote form + closing CTActaform

    Form with the city named in the heading.

  12. 12

    Footerfooter

    Includes the area list for internal linking between cities.

background image
img
img
img
★★★★★
★★★★★
★★★★★
service radius map
+
+
+
+
background image

The page as one continuous drawing, top to bottom. Each number in the margin matches the specification above.