What this is
A first pass at the structure of the new website: which pages it will have, what each page is for, how long each should be, and how each page is laid out. Nothing here is fixed. Please review it and tell us what to change.
How the pages and the layouts relate
32 pages are served by 16 page layouts. The seven service pages share one layout, and so do the ten city pages, because they do the same job with different content. Drawing the same diagram seventeen times would add pages to this document without adding information, so each shared layout is drawn once and the pages that use it are listed beneath its title. Every page in the list is covered by a wireframe.
If you want a change to one page's layout
Say which page and which section. If it is a page that shares a layout, the change applies to every page using it, unless you tell us otherwise. That is the point at which reordering is cheap.
If you want a page added or removed
Say so by name or by URL. Lengths and internal links are set for the pages around it, so doing this now costs a conversation rather than a rewrite.
Where to start
Structure
Site structure
The proposed page tree, grouping services and areas under hubs so internal links concentrate on the pages that can rank.
Content
Page list
All 32 pages with their layout, target length, search intent and indexing decision.
Reading
Notation
The marks the drawings are built from: bars, lines, blocks, crossed boxes and the panels.
Rules
Page standards
The elements that appear on every page, listed because they are easy to treat as optional and they are not.
Layouts
16 wireframes
One wireframe per page layout, each drawn section by section with a specification note.
Notation
Each wireframe shows the sections of a page in the order they appear, top to bottom. The gray shapes are placeholders: bars are headings, thin lines are body text, dark rectangles are buttons, crossed boxes are images.
A gray bar. Width suggests the length of the heading, not its wording.
Thin lines. Each line is a sentence or part of one.
A dark block. One per section at most.
An outlined block. The quieter of a pair.
A crossed box. The diagonal marks it as a photograph, not a panel.
A row of small blocks: licenses, insurance, rating, years.
Filled stars, followed by the review itself.
A question bar with a plus sign. Answers open in place.
A bordered panel for a map, a calendar, or third-party embed.